Sunday, January 26, 2020

Smartphone Market Trends With Pest Analysis In Korea

Smartphone Market Trends With Pest Analysis In Korea The Korean telecom company called KT has published that the major customer of smart phone is men and women in their 20s and 30s who live in capital area. They have a need to buy new mobile phone when their existing phone is out of order or behind in fashion. Even some Macolytes who is enthusiastic in apple products tend to be dissatisfied at not getting new iPhone. After recognizing problems, they get loads of information about new mobile phone from their friends, relatives, internet community and media. As the number of smartphone users is increasing, many smart phone companies have been trying to penetrate Koreas smartphone market. Apples biggest direct competitor is Samsung. While Apple sells only iPhone series, Samsung keeps a rich assortment of goods. Samsung sells cheaper mobile phone targeted at teenagers or a little bit expensive mobile phone which includes a lot of functions aimed at adult and CEO. Like this, Samsung does not overwhelm with material superiority but targets segment market. Therefore, customers can make a choice what they want in their price category. As I mentioned earlier, Samsung sells various kinds of smartphone for different age groups. The Left targets at teenager and the Right aims at adults. Contrary to existing galaxy series smartphone, galaxy pop offers various color and it can satisfy young peoples desires and their personality with inexpensive price. A celebrity who is popular with teenagers appears in commercial advertisement, and the ad encourages young customer to buy it. On the other hand, galaxy s4 is equipped with the latest and the best performance. Samsung installs a lot of billboards to advertise the product. The company offers flip cover with discounted price only for several days and even gives voucher which can enjoy mobile TV. Smartphone market Trends with PEST analysis in Korea. Political Factor Abolition of WIPI obligation WIPI (Wireless Internet Platform for Interoperability) is a platform used in South Korea. It is basic software which is same function as OS used in personal computer. Korean mobile communication companies made their own wireless internet platform in a different ways and lots of contents manufacturers had to make same contents in various ways. Therefore it caused unnecessary waste. Government carried out regulation to reduce waste to a minimum. However, Apple, Nokia and other companies made their mobile phones with their own platform. So that companies had to change their platform to entry Korean mobile phone market. With these difficulties, many companies are reluctant to penetrate Korean market. Eventually, Korea government abolished the WIPI obligation. After Multinational manufacturer entering Korean market, mobile market became more competitive. Especially, Apple affected various positive effects for existing apple customer and this affirmative response continued. Economic Factor Consumption Promotion With the smart phone, more and more people use mobile contents which called application program. In application market, there are lots of categories so consumers are able to buy what they want. As people are using smartphone, loads of applications are activated naturally. Even some people develop their own application program and create profits. At the same time, they make a great contribution to mobile contents market. Eventually smartphone is one of the main factor which promotes application consumption and makes mobile market more active. Social Factor consumer trend, various age groups Originally, only young people who can accept change quickly prefer to use smartphone. As time goes by, however, various age people started to use smartphone. At first, they are not familiar with using smartphone and application, but now many people get accustomed to utilizing their smartphone. Another factor is consumer trend. Many people want to get loads of information in real time. Even in public transportations like metro or bus, consumer search latest information. Customers want to get a lot of information as soon as possible. Technology Factor Camera, GPS, People consider Camera as important factor in smartphone. They dont have to carry their own camera when they want to take pictures and they can just take pictures with high pixel camera in smartphone. With GPS, consumer can know where they are now and how to go to their destination. Consumers are no longer afraid of getting lost due to GPS. Apple Analysis Organization Figure Apple organization structure. Apple organization is so simple and not conventional. It is vastly different from other companies organization chart. At first, Apple doesnt have committee and organization management. The company only has CFO which controls profit and loss. Most of companies tend to regard profit and loss as ultimate result of management responsibility however, in Apple, only CFO pays attention to their profit and loss. As a result, workers can share their ideas with bottom up not top down. Brand Strength Figure Apple ranked as Worlds most valuable brand Apples strengths are retail stores, customer service, leading innovator and financial reports, First of all, Apple opened own retail stores all over the world. It is estimated that about 280 stores in 10 countries. Most of retail stores are a success because consumers have an opportunity to learn and use about the product in stores. Second, Apple is known for good customer service. Apple is home to many sales representatives who are trained customer service and information. Apple also offers free online chat function and replies the answer to consumers inquiry. The Third strength is leading innovator. Apple is regarded as most innovative company. The company can produce innovative products and its innovation affects another mobile company. Final strength is financial reports. The financial performance of apple is better than many companies. It has high gross profit margin. Positioning Apple offers various applications and service through iTunes and app store. This is main positioning of apple and thats why the companys main consumers are in their 20s and 30s who have strong purchasing power. Figure Past iPhone campaign history The iphone3 campaign is simple. Apple just emphasizes price and speed. Actually many people thought that there is no big difference between iPhone3 and iPod. But after releasing iPhone 4, the campaign is totally different. Apple introduced new function which called face-time. iPhone4 users could call their family or friends with face to face. The most important factor that apple emphasizes about iPhone 4s is Siri. Consumers can order action with their voice and the product takes an action. Like this, the past iPhone campaign is quite innovative but it isnt useful in real life. For example, Siri is not offered on the Korean iPhone therefore it is hard to use Siri for Korean consumer. Another failure is face time. Because lots of Korean mobile phones have already offered video call, Korean didnt think it is special. Therefore considering this failure, the most important iPhone 5 campaign slogan is Innovative but Practical iPhone 5 communications objectives. Make iphone5 faster than before. Add the ability to watch TV in everywhere. Extend the battery life Make up for yellow gate and camera. Target audiences The existing target audience is men aged 18-35 however now it would be changed. The main iPhone 5 target audiences are in their early 20s and mid-30s. These groups of people have strong purchasing power and they are very sensitive to the changes. The reason that I exclude teenagers from target audiences is they tend to buy their mobile phone according to the situation and they dont have any income so it is hard to make them as long-term customers. Many people including existing users were dissatisfied at the short battery life. Showing the main problem-solving, Apple persuade consumer to buy the product. This is helpful to leave positive images which Apple is trying to communicate with consumer. Consumer in their 20s and 30s are very sensitive to the latest trends and sometimes they feel depressed when they cannot have latest product. People want to buy not only products but also the brands name. Apple has to understand the character of target audiences, and make them feel .superior. Promotional tools Advertising Media broadcast, print, outdoor, in store Blogs upload information about new iPhone and draw intention. Broadcast emphasize the iPhone 5 speed. Print Print new slogan Public relations Press release updates every month Video news Make iPhone channel at Youtube and upload regularly Direct Marketing Email Send emails to all apple consumers with introduction of iPhone 5 Personal selling Trained sales person provides information and spend time with new customers. Create long relationships between seller and buyer Persuade to purchase new product Sales Promotions Discounting price Offer discounted price to student and existing users who bring their iPhone series. Samples Retail stores allow consumers to try the iPhone5 Voucher When customers buy iPhone 5, Apple give voucher Suggestions for relevant media Social Network Media According to the research graph, more and more Korean people are getting use their own social network. With using social network, the company can attract a lot of social network users. For example, on Facebook, most of users age is from 18 to 35 which is our main target audience. So If the company target on Social Media such as facebook, twitter etc, the company can attract a lot of main target consumer. Customers will be interested in new iPhone, and they could express their own opinion on Social network. The best advantage using this media is the company can communicate with the consumers and advertise effectively with a small charge. TV commercial advertisement. The TV commercial is the easiest way for customers to get new information about iPhone. During for only 2-30 seconds, the commercial could effect on customers. Nowadays, it becomes more and more important to choose advertising background music. With using TV ad music, it also can emphasize the products various advantages. TV commercial advertising expenditure is most expensive than other advertisement, but it is one of effective means to inform the public. Creative Strategy Emphasize the better battery and offer portable chargers. Many Korean people think that the most disadvantage of iPhone is the battery. Contrary to other competitors, iPhone has a built-in battery. So the company has to extend the battery life, and emphasize the major improvement. And the company will offer free portable chargers for consumer during specific period. Apple sticks to make iPhone with built-in battery. Instead of making portable battery, offering portable chargers could be differentiation strategy and it also conserves iPhones unique design. Like this, if the battery life is longer, lots of customers would satisfy the new iPhone and they will also suggest their friends or family. Advertising with new function The new function of iPhone is DMB(Digital Multimedia Broadcasting). As I target at Korean mobile market, launching iPhone with DMB could draw consumers interest. In Korea, during commuting hours, lots of workers tend to spend their time with watching TV in metro or buses. Previously, because Apple didnt add this features, many Korean apple users used to experience discomfort. Combining with 4:3 screen ratios and Apples Retina Display, the company would provide target audience with crystal clear images. In summary, new slogan of iPhone is practical and unique. I will adhere to existing unique design and make up for shortcomings. The main objectives of iPhone 5 marketing is to emphasize the better battery life, new DMB functions and higher speed than before. To target main audience, I will advertise on Social Media and TV commercial advertisement in priority. With this advertising, the company is able to attract major consumers. I also want to stretch more budgets for advertising and sales promotions than before. With promoting consumers about the extended battery life, the company can offer free portable battery charges as sales promotions. Using this promotional tool appropriately, the company would be successful on iPhone5.

Saturday, January 18, 2020

Death Be Not Proud: Simon Birch to The Scarlet Ibis Comparison Essay

It is said that a person can accomplish anything if they put their mind to it. Humans have walked on the moon, swam the English Channel, and overcome disabilities to defy nature itself. In the film Simon Birch and the short story â€Å"The Scarlet Ibis†, two boys work to push past their disabilities that limit their lifestyles to the point of eventual death. Both Simon Birch and Doodle (â€Å"The Scarlet Ibis†) prove that strength does not necessarily have to come from the healthiest of humans, but that the ideas of tolerance for all should be a universal practice. Through their similarities and differences, these unlikely characters teach the reader about might and acceptance of those with disabilities. Doodle and Simon Birch are boys born with handicaps that could easily have limited their lifestyle. Doodle’s developmental delay and Simon’s small stature cause both characters to rely on those around them for support and assistance. Luckily, the kindness of Joe Wentworth towards Simon Birch and the consistent attentions of Doodle’s brother, allow both handicapped boys to live lives greater than most of the world could imagine. Swimming, learning to walk, and boxing were a few things that Doodle learned from his persistent brother. Likewise, Simon enjoyed swimming with his friend Joe, and also playing baseball, which was some thing others did not think he could do. Not only did both characters push themselves with the help of their support systems, they also viewed the world around them as a beautiful place, in which they could learn to defy the limitations of their human bodies. The doctors never believed that Simon would amount to anything and he became a handicapped hero by saving a bus full of kids. Doctors said Doodle would never walk and through pain, frustration, and never giving up, he was able to learn to walk by his 6th birthday. The similarities between these characters are uncanny, but one thing that is continuously evident is that their disabilities did not handicap them. While these two boys have many character traits in common, their differences are most evident in the way they were treated by those around them. Shame and embarrassment in having a handicapped brother is what motivates Doodle’s brother to teach Doodle to walk. In contrast, Simon Birch’s best friend, Joe, never treats Simon as handicapped and willingly brings him everywhere he goes. However, Simon’s family and many people around him do not see Simon as a miracle, but rather fear his â€Å"differences† as they do not understand him. He is ignored, rudely made fun of by others his age, and even told by a priest that God doesn’t have a plan for him. Doodle’s situation is completely different as his family is very supportive, caring, and nurturing, even if pride is the cause in the case of his brother. Pride also leads to another contrast between these characters in their inevitable deaths. While Simon Birch dies a triumphant hero’s death, a disappointed brother leaves Doodle behind when he can no longer keep up. Despite Doodle’s warnings, his brother continues on without him only to return to find Doodle bleeding from the mouth and finally overcome by his handicapped limitations. The early deaths of these two boys are yet different as one dies due to love and other out of embarrassment. The important message of tolerance for all differences can be seen in the likenesses and dissimilarities of Doodle and Simon Birch. Both demonstrate an inner strength, greatly due to their support systems, uninhibited by size or development that makes them mighty. Both also show a love for others that causes them to sacrifice their own lives. Each of their sacrifices paints a picture of how the world treated them differently and how one rose to a hero’s challenge and the other died in miserably being pushed beyond his limits. The greatest lessons are sometimes found in the most unlikely places. Anyone can be a hero, but maybe being a hero is more about looking beyond the surface and most importantly, leaving pride behind.

Friday, January 10, 2020

Moral panics Essay

The term ‘moral panic’ suggests a dramatic and rapid overreaction to forms of deviance or wrongdoing believed to be a direct threat to society. The most common definition of a moral panic is the opening paragraph of ‘Folk Devils and Moral Panics’ by Stanley Cohen: Societies appear to be subject, every now and then, to periods of moral panic. (1) A condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests; (2) its nature is presented in a stylized and stereotypical fashion by the mass media; (3) the moral barricades are manned by editors, bishops, politicians and other right-thinking people; (4) socially accredited experts pronounce their diagnoses and solutions; (5) ways of coping are evolved or (more often) resorted to; (6) the condition then disappears, submerges or deteriorates and becomes more visible. Sometimes the object of panic is quite novel and at other times it is something which has been in existence long enough, but suddenly appears in the limelight. Sometimes the panic passes over and is forgotten, except in folk lore and collective memory; at other times it has more serious and long-lasting repercussions and might produce such changes as those in legal and social policy or even in the way the society conceives itself. Although in Cohen’s original work the numbers did not appear, but they can be said to represent the six stages in the development of a moral panic. One such moral panic was the ‘video nasties’ case after the James Bulger murder in 1993. Robert Thompson and Jon Venebles, who were both ten years old at the time, abducted James from the Strand shopping centre in Bootle, Liverpool. They walked him two miles to a railway line where they inflicted massive injuries on him, which resulted in his death. This deviant act dominated the newspaper headlines and created a panic. This murder was portrayed as a horrific act in the press and symbolized the degeneration of modern British society. The Bulger case was used, by the media, to symbolise all what was wrong with Britain. They focused on the difference between innocence and evil and why we as a society let this happen, it suggested the increase of public indifference, lowering family values and increasing isolation, generating massive public guilt and predicting a breakdown in society itself. Fuelled by the press reports, reasons were sought why the murder of James Bulger may have happened. This prompted demands for tighter controls, curfews for young people and stricter laws. One of these laws was for stricter controls on violent films, or ‘video nasties’, as the press called them. This was because the trial judge, who sentenced Venebles and Thompson to be â€Å"detained at Her Majesty’s Pleasure†, unusually made a statement in open court claiming that he believed violent videos may in part be an explanation to why the boys committed murder. He in particular singled out the film ‘Child’s Play 3’, which he stated â€Å"had some striking similarities to the manner of the attack on James Bulger†. The police officer in charge of the case told The Guardian newspaper that he â€Å"had no evidence to suggest that the boys had access to any videos worse than might be found in many households†. This comment didn’t matter, the scapegoat had been found and this was the starting point for the second moral panic about ‘video nasties’. The first such panic occurred between 1982-1984 during the influx of video cassette recorders (VCR), one-third of households owned or rented a VCR. Coincidentally, Hollywood produced a crop of gruesome horror films which prompted many complaints, due to the extreme violence of such films, including sadism, mutilation and cannibalism. Laws were set up to prevent children from renting or buying 18 certificate films, and The Daily Mail’s ‘Ban The Sadist Videos’ campaign was set up. During the course of this first ‘video nasty’ moral panic, the term ‘video nasty’ was unmistakably synonymous simply with horror films and by 1984 the Video Recordings Act had been set up and became law. During the Bulger trial the press used emotive language to create a moral panic about the influences of video nasties. The press wanted to blame the moral decline on liberal permissiveness, the collapse of family life and the failings of schools, but the real culprit in the Bulger case was the arguments about the effects of the media. Every newspaper focused in detail on the alleged influence of ‘video nasties’. The Sun declared that â€Å"An x-rated video may have sown the seeds of murder in the mind of one of James Bulger’s killers† and the Daily Mirror ran the headline â€Å"Judge Blames Violent Videos†. ‘Child’s Play 3’, a film about a doll which comes to life and commits a series of murders, had been rented by one of the parents of one of the boys shortly before the murder. However, the police did not introduce the film as evidence in court as there was no evidence that either Venebles or Thompson had actually watched it. Whether or not the film had played a part in inciting the boys to commit murder, the video became the scapegoat. The press simplified the moral issues by concentrating on the video to the exclusion of virtually all other possible influences on the killers. The day after the judge’s summing up the Daily Mirror printed sensational coverage of the ‘evil’ and ‘sick’ video in the first few pages of the paper. Later Mirror coverage included an interview with the film’s director, David Kirschner, quoting him as saying that ‘Child’s Play 3’ was â€Å"never intended for kids† and that he wouldn’t let his own children watch it. The Sun’s coverage was more graphic than that of the Mirror. The front page of an issue led with the headline â€Å"For the sake of ALL our kids†¦ BURN YOUR VIDEO NASTY†, launching a campaign to destroy all copies of ‘Child’s Play3’ by asking readers and video shop outlets to burn them. In the same issue a graph was also printed showing the heart rate of a Sun journalist who watched ‘Child’s Play 3’ whilst wired to a heart monitor, her heart rate increased during the most violent parts of the film. The Sun used this experiment to prove that the video was indeed an incitement to murder, trying to prove that the furore over the so-called video nasties was a valid one. The case of the Bulger murder was seen to encompass every negative aspect of society which is evident in today’s world. The Times described this as a â€Å"reminder of humanity’s most ancient and bestial instincts†. Comments like this gave the press the opportunity to preach to society about modern social values and the need to return to a vigilant network of neighbours looking out for one another. The Times also used the word â€Å"alarm† to sensationalise the more accurate term â€Å"concern†, this use of language brings a new urgency to the debate about the video nasty moral panic. The press, using sensational media scaremongering, as they do to sell more papers, focused entirely on how violent films and in particular ‘Child’s Play 3†² incited the two boys to commit murder. Describing the film using words such as â€Å"sick† and â€Å"evil†, and even drawing parallels between the killings in the film and how James Bulger was murdered, of which none were proved in court. Moral panics tap into the public’s fears for their safety and the safety of their society around them. In many instances the press coverage of such events doesn’t help in alleviating the public’s fears, more often than not the press heighten these fears. They do this through sensationalism reporting. As tragic as it was that a young toddler was killed it allowed the people who hold power in this country to enforce their ideas and rules – more CCTV cameras were installed in the country because of how essential they were in identifying James’ murderers. Many panics result in official change and have long-lasting repercussions, as was the case of the video nasties moral panic. The Video Recording Act 1984 was set up introducing the regulations of videos through the British Board of Film Classification. The debates upon the lack of parental control in monitoring children’s viewing and the dangers of young children watching films intended for a mature audience led to further regulations in 1994. Bibliography Bell A, Joyce M, Rivers D, Advanced Level Media. Hodder & Stoughton, UK, 1999 Bowker, Julian, Looking at Media Studies, Hodder and Stoughton, UK, 2003 Cohen, Stanley, Folk Devils and Moral Panics, Macgibbon and Kee, London, 1972 Critcher, Chas, Moral Panics and the Media, Open University Press, UK, 2003 Price, Stuart, Media Studies (2nd Edition), Longman, UK, 1999

Thursday, January 2, 2020

International Students At Georgia Military College (Gmc)

International students at Georgia Military College (GMC) face a number of problems and challenges unique to their circumstances. These problems and challenges, namely language, financial and cultural barriers, are specific to the experience of international students, and compound the stresses and difficulties that they already cope with just by virtue of being college students. Without a specific study abroad program or supportive resources to aid international students, these barriers can be overwhelming. Language is the most important barrier to adjusting to college life as an international student, followed by financial difficulties, and, lastly, difficulty adapting to the dominant culture. International students at GMC face many, if†¦show more content†¦Lack of language facility tends to cause international students to become more silent and reticent. According to the descriptions of Vi Lieu, an international student from Vietnam, â€Å"Although she started to learn En glish when she was younger like most other Vietnamese, the way English is taught in her country emphasizes more on the written form than the spoken form. English is taught mostly through the traditional grammar-translation method† (Lieu). Although some international students have to take English courses before they move forward to their career programs, they still cannot use English as a native speaker. Besides listening and speaking problems, writing is also difficult. I personally find it difficult to write. No matter how long it takes me to write a paper I always end up with grammar, punctuation and spelling errors. Although international students may have support from their professors and have access to tutors or other faculty staff at the school, they usually have problems with writing or using appropriate citation on papers. This issue can sometimes cause problems in their academics. Students may try to improve their English in an appropriate way, such as through using school resources, or by hanging out and living together with other American students instead of people from their own or other countries. However, they always encounter some barriers. Financial challenges Although all students at GMC, whether